Problem
Obesity
keeps growing
Human beings were born to move but ever-evolving technology, albeit full of opportunities, may pose a major threat to the active lifestyle of the world's population, leading to a more sedentary lifestyle than in the past.
A lifestyle that takes its toll
Obesity is more dangerous than ever and is giving rise to numerous related issues (hypertension, cardiac disorders, etc.). Its steady rise in developed countries is causing more deaths than malnutrition and is becoming an increasingly social and economic problem.
A lifestyle that takes its toll
Obesity is more dangerous than ever and is giving rise to numerous related issues (hypertension, cardiac disorders, etc.). Its steady rise in developed countries is causing more deaths than malnutrition and is becoming an increasingly social and economic problem.
Campaign
Donate your MOVEs
Support the fight against physical inactivity by joining the biggest social campaign in the fitness industry. Engage your community to create a healthier world.
Inform.
By providing evidence of the impact of physical inactivity, operators are able to engage their users and all stakeholders in their community.
Inspire.
To inspire people to embrace a more active lifestyle, operators invite users, their friends and family, and community stakeholders to train at their facility and move more.
Increase.
As a result, operators become a Wellness Hub in their community, helping to grow the number of active people.
Reward.
Together with the users, operators are able to donate Technogym equipment to local school.
Mission
Make a difference
By taking part in the “Let’s Move For a Better World” campaign, you donate the physical activity performed in your facility to a social cause. To give everyone the same chance and opportunity, irrespective of age, sex and level of physical ability, we created the MOVE, a new way to measure movement.
Mission
Make a difference
By taking part in the “Let’s Move For a Better World” campaign, you donate the physical activity performed in your facility to a social cause. To give everyone the same chance and opportunity, irrespective of age, sex and level of physical ability, we created the MOVE, a new way to measure movement.
Benefits
Attraction &
Retention
From the feedback received over the last 6 editions, we know that participating facilities registered a 14% average increase in memberships and 26% average increasee in visits. Facilites also found that their relationship among local communities, trainers, and members improved significantly during the campaign.
How it works
Collect MOVEs
Thanks to the contribution of each facility and participant in collecting MOVEs and reaching the milestones, Technogym will be able to donate products and solutions to schools around the world.
How it works
Collect moves
Thanks to the contribution of each facility and participant in collecting MOVEs and reaching the milestones, Technogym will be able to donate products and solutions to schools around the world.
Past editions
Results by year
Supported by
