Strength

Whether you are an experienced weightlifter or a beginner in the world of bodybuilding, you can expect our strength equipment to be the top choice when it comes to ease of use, biomechanics and design. Embedded digital connectivity tracks and guides your efforts towards maximum performance, increasing both your commitment and results in the long run. Sturdy construction and top-quality materials ensure durability in time. Choose among our selectorized equipment and free weights, and boost both your muscle growth and motivation both at the gym and at home.

Browse our selectorised equipment, plate loaded, our multigyms and cable stations, our selected benches and racks or our free weights products.

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Starting from $4,950

Bench Personal

Muscles trained: All muscle groups

Muscle focus

  • Primary
  • Secondary
Rack Personal
Starting from $12,050

Rack Personal

Muscles trained: All muscle groups

Rack Personal

Muscle focus

  • Primary
  • Secondary
Pure Seated Calf for Calf Training at Home

Muscles trained: Soleus, Gastrocnemius

Pure Seated Calf for Calf Training at Home

Muscle focus

  • Primary
  • Secondary
Pure Hack Squat Machine

Muscles trained: Gluteus, Quadriceps, Hamstrings

Pure Hack Squat Machine

Muscle focus

  • Primary
  • Secondary
Pure Hip Thrust Workout for Glutes

Muscles trained: Gluteus, Hamstrings, Quadriceps, Quadratus, Lumborum, Sacrospinal

Pure Hip Thrust Workout for Glutes

Muscle focus

  • Primary
  • Secondary
Pure Pullover Upper Body Exercises

Muscles trained: Latissimus Dorsi, Deltoids (Posterior), Pectoralis Major, Oblique

Pure Pullover Upper Body Exercises

Muscle focus

  • Primary
  • Secondary
Pure Standing Abductor

Muscles trained: Gluteus

Pure Standing Abductor

Muscle focus

  • Primary
  • Secondary
Pure leg press - Plate Loaded Leg Press Machine

Muscles trained: Quadriceps, Gluteus, Hamstrings

Pure leg press - Plate Loaded Leg Press Machine

Muscle focus

  • Primary
  • Secondary
T- Bar Row |  Pure Line for an Effective Strength Workout

Muscles trained: Latissimus dorsi, Rhomboids, Trapezius, Deltoids, Biceps, Posterior chain

T- Bar Row |  Pure Line for an Effective Strength Workout

Muscle focus

  • Primary
  • Secondary
Pure Rear Kick Machine

Muscles trained: Gluteus, Hamstrings, Quadriceps

Pure Rear Kick Machine

Muscle focus

  • Primary
  • Secondary
Pure Seated Chest Press Machine

Muscles trained: Pectoralis Major, Triceps, Deltoids (Anterior)

Pure Seated Chest Press Machine

Muscle focus

  • Primary
  • Secondary